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Bookings and Enquiry Management

 

One thing you soon realise is that although you receive numerous enquiries only a handful will convert to bookings. This is partly because people email a range of cottage owners to check availability for a certain week and then make their choice from the returns. It is wise to have a considered and pleasant standard reply to use ready rather than a terse response and to reply promptly. If you delay your reply for a couple of days, the enquirer may have already made a decision by then and you will have lost an opportunity.

You should receive general enquiry fewer emails if you maintain an availability calendar and display prices clearly. Even then, there will be questions about the property, extra costs, events in your area etc.
 
email repliesThe efficient way to deal with these is to have a selection of standard paragraphs or sample responses ready that you can send in reply to save time. An easy method of having these to hand is to have them written as text files using Notepad, stored in an easily identifiable folder, perhaps on the desktop and simply copy and paste the appropriate response into your reply.
 
It’s always useful to turn a negative response into an advantage even if you’re fully booked for the period in question. People can sometimes be flexible and reconsider dates, especially if they find your cottage especially attractive.
 

An example response is shown  below to an enquiry regarding a certain date contains a link to the cottage availability calendar to check for alternative dates and your contact details.

email replies and enquiries

Some people create draft emails illustrated with images of their property using their email software. Attractive images can prompt potential guests into making a decision about making that booking.

Email related pages: 

 

 

 Click to read further about cottage bookings management....